Jeremy P. Alford | Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design: Why We Love (or Hate) Everyday Things

Author: Donald A. Norman
Publisher: Basic Books

Norman unites science and aesthetics to present his philosophy of why we love (or hate) the objects we use everyday. He states, “We now have evidence that aesthetically pleasing objects enable you to work better.” As a Mac user with a general affinity for anything made by Apple, that statement validates my constant accumulation of their well-designed and useful products. Buy This Book

On A Personal Note

I am an architect and graphic/web designer living and working in Myrtle Beach, SC and I love to build things. My time is currently shared between architecture and graphic/web design.

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The most important design problem the creative individual will ever confront is the design of his or her life.Marvin J. Malecha
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