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Emotional Design: Why We Love (or Hate) Everyday Things

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Author
Donald A. Norman
Publisher
Basic Books
Norman unites science and aesthetics to present his philosophy of why we love (or hate) the objects we use everyday. He states, “We now have evidence that aesthetically pleasing objects enable you to work better.” As a Mac user with a general affinity for anything made by Apple, that statement validates my constant accumulation of their well-designed and useful products. Buy This Book