Jeremy P. Alford | Emotional Design: Why We Love (or Hate) Everyday Things

Emotional Design: Why We Love (or Hate) Everyday Things

Author: Donald A. Norman
Publisher: Basic Books

Norman unites science and aesthetics to present his philosophy of why we love (or hate) the objects we use everyday. He states, “We now have evidence that aesthetically pleasing objects enable you to work better.” As a Mac user with a general affinity for anything made by Apple, that statement validates my constant accumulation of their well-designed and useful products. Buy This Book

On A Personal Note

I am a designer living and working in Raleigh, NC and I love to build things. My time is currently shared between architecture and graphic/web design.

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Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.Albert Einstein
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